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Choosing the best signage for your business

Signage and branding are critical when it comes to standing out from the crowd and promoting your business. Choosing the right logo to represent your business and incorporating the right colour combinations so your brand becomes instantly recognisable are important considerations.

Which fast food company do you think about when you see a large gold M on a highway sign? Or even that it's red and yellow? Or green and red on a hardware store? How about a sports shoe with a swoosh? Proper signage can be your best salesperson generating leads from far and wide.

Why are signs important?

Proper signage speaks volumes about your business. Not only does it make it more recognisable (you know which petrol station is coming up on the road when you see a yellow and green sign) but it makes a statement. Your logo, font, colour scheme and call to action on a sign all impact how potential customers see your business.

There is a reason a party shop has a different style sign to a legal firm. The party shop has to be about bright colours and balloons and fun while a law firm may have to shout professionality and family heritage. Your signage also isn't just about a shopfront or company car. It forms part of any branding on company emails or business cards or trade show posters—even a boat! Think about the attraction of a business with new signage and clear branding against a business with old, faded signage that hasn't been updated in decades.

Different types of signage

Choosing the right signage for the right result depends on your needs. Are you selling something at a farmer's market and want to attract a crowd? Is it a business sign for a plumber on the back of a ute? There is a sign that works for everyone. Your journey might begin on the street where your business is represented by a billboard. From there, shopfront signage draws in the customer and in-store signage directs them to the right area. Every little detail matters on the customer journey.

Choosing the right company

It's best to work with a company that has an end-to-end solution for your signage needs. In the initial concept phase, there are experts who understand brands and marketing. Designers can use these ideas to develop a feel for your business and create a visual representation of your requirements. Those designs can then be manufactured or produced ready for installation on buildings, vehicles and business products.

Here at Custom Decals and Signs in Wacol, we have a passion for taking your business and products to the next level. Take a look at our recent shop signage installations and give us a call on (07) 3271 3874 to have a chat about your needs.

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